1. Host Your Blog on Your Own Site

If you already have a Web site, you want to have your blog live on your own domain. Something like: blog.yoursite.com or www.yoursite.com/blog.

A tool like Blogger will allow you to FTP your blog onto your site. Installing a tool like WordPress on your server will allow you to set up your blog anywhere on your domain. Both of these are free and great. The key here is to have the blog reside on your own domain.

Many blog tools will allow you to set up a blog on a different domain that you don’t own. This makes moving to a new blog tool difficult. And all the links you get pointing to your blog give credit to the other domain.

2. Allow Comments

Businesses are often concerned about people commenting on their blog. However, the benefits far outweigh the negatives.

Comments give you more content on your site that you didn’t have to create yourself. Plus, you position yourself as a company that is dedicated to listening to its customers. You also get feedback in ways that were never before possible. And you’re helping control the social media message being formed by your customers.

3. Participate in Other Blogs

The quickest way to get others to know about your blog is to comment and be involved in other blogs within your industry. You often are able to make your name a link to your Web site when commenting on blogs. If you write thoughtful responses to a blog, you’ll often find people coming to your site to read more of what you have to say.

Whether you’re a small company, massive company, B2B or B2C, chances are that a blog could fit nicely within your Web site.

Source: http://searchenginewatch.com/showPage.html?page=3630126